Hair Choice

What we did…

Hair Choice needed a creative events agency to launch their new hair extension product into an already crowded hair and beauty market.

They needed to create a huge buzz with the real wow factor that would be memorable and unique. and luxury prestigious event with a targeted guest list of industry professionals and influencers.

How we did it:

We developed a strategy to deliver an event with a difference to launch the
new product, via:

Brand Strategy
We created an innovative concept for the event to showcase the versatility of the product, build awareness with their key audience and engage media coverage.

Influencer Management
We engaged with key celebrities within the hair and beauty industry including Clyde Haygood, celebrity hair stylist for the Kardashians. We also partnered with established hair stylists Erika Jayne and Aaron Carlo, who have styled clients such as Little Mix and Rita Ora.

We built brand awareness from the invite stage with a unique ‘cake smash’ invite for influencers, press and celebrities, as well as engaging media at the event itself.

Social Media Management
We took over their social media channels to build awareness around the invite, including creating teaser content.

Event Management
Our team managed every aspect of the event including securing the venue, schedule planning, designing the visual assets, photography and videography of the live demonstrations…we even sourced and packed the goodie bags ourselves!

Ready to discuss your business with us?

Feel free to email us using the contact form below: